Progressive profiling for better lead generation

Progressive profiling is one of the most powerful marketing techniques for gaining qualified leads. Many websites these days use web-to-lead technique for better conversion rate. In a web-to-lead technique requires visitors to provide information like their Name, Email Id, Contact No, Company Name, Companies Website, Companies Workforce all at once to register/subscribe or download information. Progressive profiling technique works in the same manner. instead of collecting all information at once, seeks the right amount of information at the right time. Visitors are required to provide their profile information as their progressive across multiple process. This technique allows the user to act started quickly without being overwhelmed with huge terms. After having made the small […]

Landing page mistakes that lowers visitor-to-lead conversion rate

Using landing pages in a website to collect valuable data from visitors is an effective marketing strategy for generating leads. However, there are some mistakes that might lower your visitor-to-lead conversion rate. In this article, I will point out some common landing page mistakes that should be avoided to keep up your visitor-to-lead conversion rate. Headlines are not consistent with calls-to-action (CTAs): Your landing page headlines must match your CTAs. For e.g. If your CTA says “Download eBook”, it should be redirected to a landing page where a user can download eBook. If your landing page head line differs as compared to your CTA, your visitor will get confused and […]