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Create a lead management strategy that yields results

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Sales Managers constantly search for new sources of leads to provide the sales team. Qualified leads are as good as gold for a sales manager, still it is often found that most organizations lack a good lead management strategy. A good lead management strategy would guide a sales manager to better understand the supply of leads to the sales funnel, create plans to generate qualified leads and manage the funnel to improve the yield of opportunities and improve sales. You could follow these six simple steps to create or improvise your lead management strategy and set up a robust process to manage and monitor leads. # 1 Set clear goals […]

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