Monthly Archives: August 2015

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What CRM do you need?


Companies are implementing CRM to connect with their customers and build relationships. In today’s competitive market it is essential for companies to know and understand their customers. CRM in this context is being looked at to develop a competitive advantage for the company and focus attention on customers that are most profitable for the business. Companies need to build a complete CRM Strategy and Integrated solution that involves every department. However CIO’s frequently implement CRM through small pilot projects due to the high cost and effort involved to implement a full-fledged CRM solution. To begin with, you would need to understand what are the CRM capabilities required by the organization to […]