Monthly Archives: May 2015

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Landing page mistakes that lowers visitor-to-lead conversion rate

Using landing pages in a website to collect valuable data from visitors is an effective marketing strategy for generating leads. However, there are some mistakes that might lower your visitor-to-lead conversion rate. In this article, I will point out some common landing page mistakes that should be avoided to keep up your visitor-to-lead conversion rate. Headlines are not consistent with calls-to-action (CTAs): Your landing page headlines must match your CTAs. For e.g. If your CTA says “Download eBook”, it should be redirected to a landing page where a user can download eBook. If your landing page head line differs as compared to your CTA, your visitor will get confused and […]